About Us

About Splash Apparel

Welcome to Splash Apparel, where imagination meets innovation in the world of fashion. We are thrilled to introduce ourselves as the creative minds behind the renowned brand, Illuminated Apparel, and now, the driving force behind a new wave of enchanting fashion experiences.

Our Journey Begins

Our story began with Illuminated Apparel, a fun brand that took fashion to new heights by merging cutting-edge technology with clothing design. Our journey with Illuminated Apparel allowed us to explore the magical intersection of science, art, and fashion, captivating hearts and minds around the world.

A Splash of Creativity

With a passion for pushing the boundaries of what's possible in the fashion world, we couldn't stop at just illuminating clothing. We wanted to bring that same sense of wonder, surprise, and delight to another aspect of life – water play.

Enter Splash Apparel

And so, Splash Apparel was born. Building on the innovation and creativity that defined Illuminated Apparel, we embarked on a new adventure, crafting colour-changing swimwear for kids that's as magical as it is functional.

Our Vision

At Splash Apparel, our vision is to transform everyday moments into extraordinary memories. We believe in the power of imagination, in the thrill of discovery, and in the boundless possibilities of play. Our products are designed not just to be worn but to be experienced – to turn ordinary water play into a canvas of enchantment and surprise.

Join Us on This Adventure

We invite you to join us on this fun journey of creativity, and endless fun. Whether it's through our magical swim shorts, our engaging content, or our growing community of fellow water enthusiasts, we're excited to share the Splash Apparel experience with you.

Let's Make a Splash Together

Thank you for visiting our website and being a part of our story. Together, let's make a splash in the world of fashion and play. Welcome to Splash Apparel – where every day is an adventure waiting to be coloured with imagination.

Dive in, explore, and let your creativity run wild!


Rob & Troy

Co-Founders, Splash Apparel